Big Time Hunters

Commercial houses world over use their company names or logo or both on the promotional gifts they distribute. Such distribution is made to target clients or as corporate gifts. The question is whether it is good to have your company name on the promotional products.

You have to consider all the pros and cons of such steps strategically. According to expert Mary Lou Andre, you can get the best results if the item that displays your company name looks creative. However it must not be completely self-serving. If the item is useful, adding your company name will create good impact on the potential customers and targeted people.

For instance, to impress the customers you can use nightshirts carrying the name or the URL of the company. Though this item touches the skin and may be breaking the rules of business, it could perfectly fit in to your strategy if you are running an apparel business.

However, in cases where there is no such perfect match, especially where the company business and the message displayed do not match perfectly, it should be kept small and subtle. For example, when you are giving away something like the promotional umbrellas it could be good idea to imprint the recipient’s name on it prominently. That should be only when it is given away as personal gift and not for a hotel, parks or some place of common gatherings including a golf course. Make your company name a little less prominent in comparison. The result will be to your liking.